How to promote your business
by saying "Thank You"
By Nily Glaser of A-wedding Day
In today's hurried business
world, thank you and gestures of appreciation are most commonly reserved
for the Christmas season. Small and large businesses
from home-based to conglomerates give and receive gifts
at that time of year. The problem is that unless the
gift is personalized with the giver's logo and information, the
recipient may not realize, or forget, who sent it.
Did you ever wish to acknowledge
a gift only to find yourself confused about who
sent what?
Did you ever take cards off gifts and misplaced them?
These dilemmas are commonplace and frustrating.
There isn't much you can do about gifts you receive but you can eliminate such a situation from
those receiving gifts from you.
To create good will and advertise "without advertising " it is wise to send a
thoughtful, unique and long lasting thank you gift, which will
be displayed, or used repeatedly. This is one reason for the
success rate and high appeal of personalized coffee mugs,
wearing apparel, card carriers, calendars, office aides, office decorations, collector's
items and conversation pieces such as personalized candles.
Personalized gifts range in price and in impact and fall into three major categories.
1. Gifts used by an individual
have an impact on the individual. The recipient will think of you when using the gift.
2. Gifts used in an office setting have an impact mostly by the virtue of name recognition by the recipient, office personnel
and visitors who will notice your business name.
3. Gifts that are displayed.
Have the highest impact. Just like a trophy or a certificate, an eye catching, pretty or
especially interesting displayed item will generate questions and request for information.
In some situations, starting a conversation may feel awkward and a prominently
displayed item may serve as an icebreaker. That may help clients
and customers, even those who might otherwise be intimidated
or shy, feel at ease.
The following suggestions
will help you make a great impression:
1. Give a unique gift, a
one of a kind item a gift the recipient
is unlikely to receive from anyone else.2. Stand out! Be genuine!
Do not wait for the Christmas season to give or send a
gift. Think about how special you feel when someone conveys "Thank
you" or "… appreciate your business" etc… when you least expect it.
3. Give or send a gift that will be used or displayed and enjoyed for a long time.
4. Personalize your gifts in such a way that they serve as
unintentional advertisements.
You probably wonder about what would be considered, and how to find unique gifts.
Some ideas might come from talking with your colleagues, from
specialized catalogues, from searching the Internet, from
recommendations, and of course from unique gifts you received,
personally.
I have one more suggestion about gift giving. Don't wait for the Christmas season
to say thank you. When it comes to gifts,
the least expected,
the most remembered.
A-wedding day sends thank you gifts to brides and grooms with their orders and to friends and business associates in time for Thanksgiving.
Nily Glaser of A-wedding Day
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Author Byline
Copyrights © 2005 All Rights Reserved Nily Glaser.
Nily Glaser is the CEO of A-wedding Day. http://www.a-weddingday.com
a very popular Wedding Resource and Information Center, and a discount shopping
mall for gifts, wedding supplies and bridal accessories.
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Riverside, California 92501
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